Our Cookies Policy

Cookies are small files containing a string of unique characters which are sent to your device when you visit a website. When you revisit the website, the cookie allows the site to recognise your browser. Cookies were designed as a convenience feature to save time and can store user preferences and other information. For example, if you personalise a page on our website (e.g. inputting data to your customer portal), a cookie helps us to recall your specific information (such as your weight or age) on subsequent visits. When you return, the information you provided can be retrieved, so you don’t have to input this information again.

Cookies set by myPreciseDNA are called “first party cookies”. Cookies set by parties other than myPreciseDNA (such as Google Analytics) are called “third party cookies”.

Third party cookies enable third party features or functionality to be provided on or through the website. The third parties that set these cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Some cookies are required for technical reasons in order for our websites to operate, and we refer to these as “essential” or “strictly necessary” cookies.

Cookies that are considered strictly necessary:

  • Cookies that remember the items in your shopping basket
  • Cookies which provide essential security measures
  • Cookies used for quick loading and distribution of content
  • Other cookies enable us to track and target the interests of our users to enhance their experience on our website. For example, myPreciseDNA keeps track of the pages people visit on our site, in order to determine what portion of the website is the most popular or most used. This data is used to deliver customised content and promotions.

Cookies that are considered not strictly necessary include:

  • Software to analyse visitors (e.g. Google Analytics)
  • Cookies which remember user preferences
  • First and third-party advertising cookies
  • Social media “like” buttons

How myPreciseDNA uses cookies

myPreciseDNA uses the following types of cookies on our website and mobile app:

Essential website cookies: These cookies are strictly necessary to provide you with services available through our websites and mobile app and to use some of its features, such as access to secure areas.

Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our websites and mobile apps but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our websites and mobile app is being used or how effective our marketing campaigns are, or to help us customise our website for you.

Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our websites through third party social networking and other websites. These cookies may also be used for advertising purposes.

Our Cookies

cartID: For managing users’ cart activities

ignorePrompt: For saving user preference of switching country prompt

ipCountry: For managing delivery options for users

currentCountry: For managing user preference of delivery regions, currency and language

discountCode: For managing users’ discount code in cart and add to cart functions

cookieChoice: For saving user preference of compliance to cookie policy

Analytics Cookies

fr: Facebook Pixel

ANID: Google Analytics Tracking

APISID: Google Analytics Tracking

APISID: Google Analytics Tracking

CONSENT: Google Analytics Tracking

DSID: Doubleclick for advertising

HSID: Google Analytics Tracking

IDE: Doubleclick for advertising

MUID: Bing Ads Tracking

MUIDB: Bing Ads Tracking

NID: Google Analytics Tracking

SAPISID: Google Analytics Tracking

SID: Google Analytics Tracking

SIDCC: Google Analytics Tracking

SSID: Google Analytics Tracking

_fbp: Facebook Pixel

_ga: Google Analytics Tracking

_gid: Google Analytics Tracking

Third-party Cookies

_hjid: Hotjar cookie

ajs_anonymous_id: Hotjar cookie

ajs_group_id: Hotjar cookie

ajs_user_id: Hotjar cookie

__cfduid: Cloudflare cookie

intercom-id-ed1sb75y: Intercom messenger cookie, for providing support to customers

__distillery: Viral-loops Cookie, for referral programs

_hjIncludedInSample: Hotjar cookie

Additional Cookies

You have the right to decide whether to accept or reject cookies.

The length of time a cookie remains on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device until they expire or are deleted (i.e. after you have finished browsing).

The expiration time or retention period applicable to persistent cookies depends on the purpose of the cookie collection and tool used. You may be able to delete cookie data as described below. Many browser manufacturers provide helpful information about cookie management, including, but not limited to

  • Google Chrome
  • Internet Explorer
  • Mozilla Firefox
  • Safari (Desktop)
  • Safari (Mobile)
  • Android Browser
  • Opera
  • Opera Mobile

Cookie preferences: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Our details

If you have any questions about our use of cookies or other technologies, please email us at myPreciseDNA@gmail.com

We may update our Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.